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AW: Animal Welfare

CESI: Community Empowerment and Social Inclusion Learning Program

CIWF: Compassion in World Farming

ECEAE: European Coalition to End Animal Experiments

ECFA: European Coalition for Farm Animals

EU:European Union

FAO: Food and Agriculture Organization of the United Nations

FIAPO: Federation of Indian Animal Protection Organizations

HSI: Humane Society International

IFAW: International Coalition for Animal Welfare

IFC: International Finance Corporation

IMF: International Monetary Fund

INGO: International NGO

ISPA: International Society for the Protection of Animals

M&E: Monitoring and Evaluation

NGO: Non-Governmental Organisation

OIE: World Organization for Animal Health

PAAWA: Pan African Animal Welfare Alliance

RSPCA: Royal Society for the Prevention of Cruelty to Animals

SADC: Southern African Development Community

SARAWS: Southern African Regional Animal Welfare Strategy

SMART: Specific, Measurable, Achievable, Relevant and Time-bound (Objectives)

SWOT: Strengths, Weaknesses, Opportunities, and Threats

TNCs: Transnational Corporations

VSO: Voluntary Service Overseas

WAN: World Animal Net

WFPA: World Federation for the Protection of Animals

WSPA: World Society for the Protection of Animals

WHO: World Health Organization

Advocacy Terms

Allies: Groups or individuals who share your policy change aim

Ask: The core request of your advocacy campaign

Audience: The person selected to receive your message (this could be a direct or indirect target)

Indirect Target: Person selected to bear influence on your advocacy target (also known as a secondary target)

Issue Research: Research on your advocacy issue

Messages: The main points that you want to get across in your advocacy, in support of your ask

Messenger: The person chosen to deliver your message(s)

Monitoring & Evaluation: Monitoring is ongoing checking (that your advocacy is ‘on track’, and evaluation is a final assessment

Opponents: Groups or individuals who counter or oppose your policy change aim

Other Players: Other organisations working in the same field and/or on the same issue (similar organizations)

Policy Context

Research: Research on the policy environment affecting the issue (including: the policy environment, the policy system, and people and organizations)

Policy Windows: Brief periods where there are unusual opportunities for policy change

Target: The policymaker selected to be the person to whom your advocacy message is addressed – because they have the best opportunity to make policy change also known as a primary target)

Transparency: The openness of the policy system and procedures (to the public and civil society)


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